5 rue Conté, 75003 Paris - France - Tel. +33.1.42715780
Overview - Year-by-Year Breakdown
An international program covering international business practices, management, marketing and communication.
Upon completion of the BBA, students will be able to demonstrate business-oriented skills and knowledge. Students will master a blend of theoretical and practical knowledge. Additionally, they will identify managerial skills and requirements that they will be able to develop in future studies.
| Duration | 3 years |
| Credit Value | 180 Credits (Honors 240)* |
| Admission Requirements | High School Diploma or Equivalent |
| Languages | French (on-campus) or English (online) |
| Study Options | Online or On Campus |
| Tuition | 3450€ yearly |
| Registration Fee | 60€ yearly |
| Technology Fee | 80€ yearly |
The structure of a typical course will require students to read materials supplied by the university, study related materials, and perform personal research on selected topics. Confirmation of learning may be determined via papers, projects, quizzes or exams.
* The US Accreditation requires additional units in order to complete the BBA program, bringing the total to 180 credits.
BBA program is accredited by ECBE - European Council for Business Education
The courses identified as core must be taken in the year indicated. Students must select one elective each year as indicated. For the Honors Program (US 4-year bachelor degree)* students must enroll in year 4 and select 6 electives.
| Course Number | Course Name | Core or Elective? |
| Year 1 | ||
| BUS101 | Introduction to Business | Core |
| FIN101 | Introduction to Finance | Core |
| MGT101 | Introduction to Management | Core |
| ECO101 | Introduction to Economics | Core |
| COM101 | Communication Skills | Core |
| MKT101 | Introduction to Marketing | Core |
| Year 2 | ||
| STA201 | Introduction to Statistics | Core |
| MGT201 | International Management | Core |
| BUS211 | Business Law | Core |
| MKT201 | International Marketing | Core |
| E2 | select from list below E2 | Elective |
| E2 | select from list below E2 | Elective |
| Year 3 | ||
| ETH304 | Business Ethics | Core |
| MGT302 | Globalization | Core |
| COM302 | Virtual Communication | Core |
| CAP300 | Capstone Project | Core |
| MGT301 | Intercultural Management | Core |
| E3 | select from list below E3 | Elective |
| E2 - Elective courses for Year 2 | ||
| COM201 | Cross Cultural Communication | Elective |
| MGT202 | Leadership, Theory and Practice |
Elective |
| BUS201 | International Business | Elective |
| BUS202 | Decision Making | Elective |
| E3 - Elective courses for Year 3 | ||
| EMK301 | Internet Marketing | Elective |
| COM301 | Conflict Resolution | Elective |
| DBA671 | Emergency International Markets | Elective |
| OWC301 | Organization od World Consumption | Elective |
*The US Accreditation requires additional units in order to complete the BBA program, bringing the total to 240 credits.
** The electives that students choose in their fourth year can be any elective, as long as it does not require a precedent course (for example Finance II requires Finance I as a precedent).
10 credits
This course will introduce the student to business administration. Initially the course will explore business theories to provide a background to students on how a business operates with a focus on business theory. That will be followed by a review of theories for management and leadership. Accounting and Finance are of importance to a business and those aspects will be reviewed in the overall functions and applicability. Operations management and effective communication are vital to a business success, along with formal business reports for clear and concise dissemination of particular aspects of concern in operating a business. The course will conclude in the preparation of a formal business report for showcasing of a student’s communication skills.
BUS201- International Business
10 credits
This course is designed to give you an understanding of how companies operate under global conditions. This course will explain how political, economic and legal systems of countries and how cultures influence business practices in international business. This course will also cover why it is beneficial to engage in international trade, what the various instruments of trade policy are and why regional trading blocks are established. Topics on the decisions to invest in foreign countries are developed upon, and foreign exchange markets, global capital markets and the international monetary system are explained. This course will also cover the strategic positions that must be taken in order to enter a new market competitively, and what the possible entry modes are. It is also explained how business functions are run (such as marketing, human resources management, operations and corporate finance) in an international company. In a final note this course will cover the nature of ethical issues which companies face when operating in an international environment.
BUS202 - Decision Making
10 credits
This course will introduce the student to the main aspects of Decision Making.
The course is divided into 4 modules: The definition of decision-making; creating a good decision environment; Approaches to decision-making and its strategies; and a detailed view of the decision-making process.
CAP300 - Capstone Project10 credits
Final project on a topic selected by the student that will demonstrate application of Global Business principles learned throughout the program.
COM101 - Communication Skills
10 credits
This course teaches students the rhetorical principles and practices necessary to communicate in professional contexts. It is designed to give students the knowledge and skills they need to successfully communicate in the 21st century workplace. Students should see a visible improvement in their communication, especially in terms of clarity and precision.
COM201 - Cross-Cultural Communication10 credits
This course introduces all the fundamental approaches to allow international business people to deal with different cultures in a well-adapted style.
COM301 - Conflict Resolution
10 credits
Conflict in the workplace can be really harmful to good work, especially teamwork.
If it is not managed correctly, it can quickly run out of control, resulting in terrible situations where co-operation breaks down and the team’s mission is threatened. This course is divided into 4 modules: What is conflict? What are its causes? How conflict and be prevented; The skills necessary to resolve conflict; and the tools for managing conflict.
COM302 - Virtual Communication
10 credits
This course covers the aspects and developments of virtual communi- cation in today’s society and business environments.
ECO101 - Introduction to Economics
10 credits
This foundational course will explore the basic principles of economics, between theory and practice. It will give a general perspective of the economic world.
EMK301 - Internet Marketing
10 credits
This course covers the aspects and developments of Internet Marketing in the digital era.
ETH304 - Business Ethics
10 credits
This course provides undergraduate students an opportunity to explore personal and organizational integrity and responsibility as it relates to business, social and legal issues.
FIN101 - Introduction to Finance
10 credits
Introduction to finance provides a foundational understanding of how to evaluate the best use of funds to support an organization’s investment and financing objectives. The time value of money, investment risk and return, capital budgeting, financing and valuation concepts will be explored.
STA201 - Introduction to Statistics
10 credits
This is a fundamental course in the application of statistics. In this course, students learn how to apply statistical techniques to a variety of applications in business and the social sciences. Students learn how to solve statistical problems by hand and through the use of computer software. Topics include probability distribution functions, sampling distributions, estimation, hypothesis testing, and linear regression
MGT101 - Introduction to Management10 credits
Students will investigate business functions relative to cultures and social expectations, as well as potential ramifications based on the manner is which a business operates with consideration for political, economic, technological, and ethical elements within an organization.
MGT201 - International Management
10 credits
This course covers the influence of culture, strategic planning into the international operations of multinational corporations (MNCs).
MGT202 - Leadership Theory and Practice
10 credits
This course discusses the evolution of leadership, its complexities, applica- tion and future.
MGT301 - Intercultural Management
10 credits
This course will introduce the student to the main aspects of Intercultural Management.
It is a fact that today’s managers increasingly have to work in international and cross-cultural environments. Managers are now required to deal with challenges, friction and misunderstandings that originate from cross cultural differences. Effective management, now more than ever, necessitates cross-cultural competency in order to get the best out of multicultural teams.
The course is divided into 4 modules: Management goes Intercultural; What is Intercultural Management; Cross-cultural Business Etiquette—Bridging the Cultural Gap; and a Case Study Analysis.
MGT302 - Globalization
10 credits
This course will explore a variety of political, economic, cultural and social changes that have and continue to transform our world through globalization. The advancements in technology have interconnected continents through a flow of information, trade, money, people, and culture. Trans-national corporations and political organizations have grown in size and influence, as have social movements that help shape policy. Additionally this course will discuss globalization and how it is affecting the world as it is seen through the eyes of people from across the globe.
MKT101 - Introduction to Marketing
10 credits
This foundation course will explore the basic principles of Marketing, with a strong focus on practice. It will give a general perspective of the marketing decision-making process and techniques.
MKT201 - International Marketing
10 credits
This course covers different aspects of international marketing and explores different strategies.
OWC301 - Organization of World Consumption
10 credits
This course introduces students to the organization of world consumption as it relates to history, politics, economic interest, society, culture, and a variety of globalization processes. Students will explore the generation of needs and wants in the context of expansion and the generation of difference in terms of poverty, wealth, luxury, and marginalization. Students will also see how the increase in consumption of goods, ideologies, and services produced around the world has resulted in new global cultures that constitute diversity in the world economy.
